CREATED TO IMPROVE LIFE
B/SPOKE launched in 2014 and quickly changed the game for boutique fitness in Boston. By combining a holistic approach to wellness with top level fitness programming and an open-to-all welcoming sense of community, B/SPOKE has developed a significant following in both urban and suburban settings, across a wide variety of demographics.
We believe fitness should be inspiring, rewarding, and FUN. Movement is an empowering way to forget yesterday, take back today, or change tomorrow. At each of our studios, we bring our mission to life through client centric classes, personalized coaching, event offerings, and thoughtful collaborations within the community.
OUR MISSION
Inspire movement, connection and lasting well-being.
OUR VISION
Cultivate a community where fitness and wellness seamlessly blend into everyday life — empowering individuals to move with purpose, foster meaningful connections, and thrive in mind, body, and spirit.
OUR CORE VALUES
EMBRACE A GROWTH MINDSET – We believe growth is a journey, both personally and professionally. This means staying curious, adaptable, and open to new challenges - not settling into the status quo but always looking ahead. We embrace a culture of feedback to support our growth - in fact, we believe it is crucial to success. We are dynamic and open to change. By fostering a mindset of continuous learning and self-improvement, we stay inspired, innovative, and ready for whatever comes next…and encourage others to do the same.
BE HUMBLE – We believe that being humble is actually a strength. We look for opportunities to serve others and build them up, rather than ourselves. We rise above personal ego when choosing action or making decisions and prioritize a team first mentality. Through humility, we all learn and grow, eventually becoming more authentic and human.
STRIVE FOR EXCELLENCE – A "Play to Win" mindset is about approaching everything we do with intention, focus, and a commitment to excellence. Every class. Every shift. Every meeting. Details matter! It’s not about the act of winning itself but the process - the way we think, learn, play, strategize, execute and grow in pursuit of our goals. True success comes from within, and by showing up with purpose and resilience, we create opportunities to thrive together. We become unstoppable in all that we do.
FOSTER A COMMUNITY OF TRUST – Trust is the foundation of everything we do. It is earned through transparency, consistency, communication and respect. Our clients trust that we prioritize their best interests in every decision. Our team members trust the company to cultivate a safe, fair, and inclusive environment—one free from toxicity and full of opportunity for growth, innovation, and connection. We trust each other to show up with integrity and fulfill our responsibilities. By assuming good intent and fostering open communication, we create a community of trust in which collaboration and growth is possible.
FUN OPPORTUNITIES: No shortage of in person + virtual events, classes and moments to spend time and bond with teammates.
LEARN TOGETHER: Training, continued education, workshops, and annual reviews are part of our workplace culture.
OUR VIBE: A fast-paced, entrepreneurial, and passionate workplace where good ideas can come from anywhere.
WEEKLY CLASS ENTITLEMENT: An opportunity to experience everything B/SPOKE has to offer, alongside an inspiring community.
GUEST PASSES: Recruit your family, friends + network to join you at the studio with a monthly allotment of special credits.
401(K): Opportunities to plan ahead for your future after 1 year of employment. It's never too early to start.
Emily
CHIEF CULTURE OFFICER
“ B/SPOKE has consistently been a source of inspiration, growth, opportunity and community in my life. A place that encourages individuals to unlock their potential and fully explore their talent, passion and creativity - both in and out of the studio. ”
James
CO-HEAD OF RIDE
“ B/SPOKE is where passion meets business. Instructors are encouraged to innovate, grow, and support each other every single day. This company constantly renews what it means to love what I do and where I do it. ”
Alesha
SOUTH BOSTON STUDIO LEAD
“ B/SPOKE is a beautiful blend of people whose differences, experiences, and cultures, collectively make us great. Working here has taught me that you don’t have to change who you are to 'fit' a company's culture. ”